China saw a continued deceleration in overall market growth for fast-moving consumer goods (FMCG) categories, from nearly 12 percent in 2011-2012 to 4.4 percent during the first quarter of 2015. Consumers’ shifting shopping habits, the expansion of online channels and pricing dynamics have put the brakes on FMCG company growth in China. These trends are forcing brands to quickly understand the changes in the market and successfully adapt to the ‘new normal’ they face.
Presented by China Merchants Bank (CMB) and Bain & Company, the 2015 China Private Wealth Report is the fourth installment of an ongoing CMB and Bain collaboration to assess the dynamics of China’s private wealth market. China’s overall individual investable assets totaled RMB 112 trillion in 2014. By the end of 2014, there were more than 1 million HNWIs with at least RMB 10 million in investable assets.